Instagram, owned by Facebook, seems to be appreciated a lot less as a marketing tool by many business owners than social media such as Twitter and Facebook. But don’t underestimate Instagram’s potential!
Advertising on Instagram is fairly new but with a community of over 300 million, Instagram is one of the world’s largest mobile ads platforms and therefore a social media platform that shouldn’t be overlooked.
This is an interesting article about what industry experts expect from Instagram ads in the near future.
The Facebook-owned social network will generate more than $2.81 billion in worldwide mobile ad revenue in 2017, according to eMarketer estimates. That’s 372% more than the $595 million the research firm projects Instagram will generate this year.
Instagram is set to generate more mobile display ad revenue than Google Inc. and Twitter Inc. within the next few years