Why should a business use social media? One of many reasons is because it can be a great way to generate leads.
In fact, social media has a higher “lead-to-close” frequency by 100%, in contrast to outbound marketing.
This is why we need to further understand strategies for generating leads with social media. And we are not only talking about Facebook and Twitter. Don’t underestimate the potential of other social media such as Pinterest, LinkedIn, Instagram and YouTube.
Although the below infographic was created at the end of 2014 and social media statistics change rapidly (meaning an increase here on most points), the infographic is still worth reading and offers a useful strategy to generate more leads through the different social media.