Why Your Business Needs Responsive Web Design


Responsive web design (RWD), most people have heard of it but what exactly is it and why does your company need it?

Responsive web design is aimed at crafting sites to provide an optimal viewing and interaction experience across a wide range of devices (from desktop computers to mobile phones).

Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.

Check out this useful slideshow to learn more about what responsive web design is and its importance for your business.

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All web design offered by A to Z Marketing is based on the responsive web design approach.