What is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to acquire and retain customers.

It is an ongoing process that is best integrated into your overall marketing strategy.

Larger companies employ content marketing specialists because they see the importance of content marketing. It is important, but not easy and its power is often overlooked by smaller companies.

This article shares five useful content marketing mistakes to help you understand content marketing and its benefits better.

Do you feel overwhelmed with content marketing? As simple as it sounds, it’s easy to forget that there’s just as much marketing involved in promoting your business as there is content creation.

Typically, this task falls squarely on the shoulders of the marketing department. If this sounds like the track your content marketing strategy is on, it could be costing you more customers than it’s gaining…

Continue reading about 5 content marketing mistakes even the pros make here >>