A strategic breakdown of positioning, messaging, and launch planning mistakes. Just yesterday, I spoke with a potential client who wants to organize retreats and curated…
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Running an e-commerce website without a solid SEO strategy is like opening a shop on a side street no one walks down. You might have…
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Paid advertising can be one of the fastest ways to grow your business, but only if it’s done right. Many small businesses jump into Google…
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The rise of AI search tools like Google’s Search Generative Experience (SGE), ChatGPT, and Bing Copilot is changing the way people find information online. Instead…
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When I started my marketing business back in 2010, SEO looked very different from what it does today. Over the years, search has changed again…
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When I tell people that I’ve been running a profitable travel blog for many years, one of the first questions I almost always get is,…
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If you’re focusing on boosting your website’s rankings but have only considered keywords and content (the basics of on-page SEO), you might be overlooking one…
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In the ever-evolving world of search engine optimization (SEO), one factor has become increasingly important: user experience (UX). While traditional SEO tactics like keyword optimization…
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If you’re running a small business, you’ve likely heard of SEO (Search Engine Optimization), but have you tapped into the power of Local SEO? Focusing…
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Having a website is essential for almost every business, but simply having an online presence is not enough. If your website isn’t optimized for search…
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Starting an online store is an exciting venture, but one of the first and most crucial decisions you’ll need to make is choosing the right…
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A social media presence is no longer optional for businesses—it’s essential. With a myriad of platforms available, each with its unique features and user base,…
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In today’s digital age, leveraging social media platforms for business growth is a must. YouTube, with its vast user base and extensive reach, can be…
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Magento is a complex platform that demands a well-thought-out approach and high level of expertise from the development team. Even the smallest mistake can lead…
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When you’re starting a new business, it’s important to prepare your visual identity in advance. On the one hand, it refers to the business logo…
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Instagram is a social network that needs no introduction. It ranks amongst the biggest social media platforms out there, with over 500 million active daily…
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Several new features have popped up on Instagram since the start of 2018. Social media agencies and influencers are experimenting with these new features and…
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Marketing automation has become the new buzzword. A lot of online businesses and startups have been asking me which marketing automation tools I recommend. What…
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