How To Market To Millennials
Millennials, or Generation Y, are set to take over the workplace in a few years and are already a very important target audience for many businesses.
Millennials are slowly taking over today’s workplace. In fact, it’s estimated that those born between the 1980’s and early 2000’s will constitute 75% of the global workforce in ten years. They are also becoming the most influential group in America. As of the moment, there are around 80 million millennials and 76 million baby boomers. But every day, there are about 10,000 millennials who turn 21. As Nick Shore, MTV’s senior vice president pointed out, “This generation is reshaping today’s consumer and media markets.”
Considering these numbers, you’ll definitely have millennials watching some of your presentations. You’ll be able to succeed if you take into account their interests and values…