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pay-per-click advertising — Paid search engine advertising can be very effective. The idea that you only pay for potential customers who actually click on your ad and end up on your website is great. But what if these potential customers aren’t all that interested in your website because your ad gave them wrong […]

10 Pay-Per-Click Ad Copy Tips

in Online Marketing tagged Marketing Mistakes / Online Advertising / Online Marketing / Pay-Per-Click Advertising by atozmarketing

online marketing resources — Are you interested in learning more about marketing your business in today’s digital world? Then this extensive list of marketing resources might be very useful for you. From email marketing and content marketing to search engine optimization (SEO), conversion rate optimization (CRO), advertising, social media marketing and more. As […]

50+ Great Marketing Resources

in Online Marketing tagged Content Marketing / Email Marketing / Online Advertising / Online Marketing / Social Media Marketing by atozmarketing

Social Media Marketing Strategy — Social media has in recent years been one of the best ways for small (and large) businesses to promote their services or products for free to a large audience. But social media such as Facebook and Twitter are aware of that and have changed their strategies: paid campaigns now become […]

The Era of Free Social Media Is at an End

in Online Marketing tagged Online Advertising / Online Marketing / Social Media Marketing by atozmarketing