Social media has in recent years been one of the best ways for small (and large) businesses to promote their services or products for free to a large audience. But social media such as Facebook and Twitter are aware of that and have changed their strategies: paid campaigns now become more and more important for good exposure on their platforms…
Social media triumphs by Walmart and Dove, and events such as Oprah going on Twitter, fueled the excitement about the channel in the marketing community, Weaver said—until this year. “This whole idea of social media being free…well, it’s not. And it’s come to an end, in my opinion.”