Marketing to Generation Z

Generation Z is the generation born after the Millennials. Born between the mid or late 1990’s (there is no agreement on the exact range of birth dates) and roughly 2010.

They are the next major consumer group, a generation that grew up with internet and smartphones. So how do you market to this tech-savvy and social media savvy generation?

Generation X became Generation Y. Millennials are growing up. And now marketers are shifting focus to “Gen Z” — the next major consumer group, comprised of teenagers who are younger than 19 today. This generation has grown up with full access to the Internet and technology. They’re digital natives, and it’s even tougher for brands to woo this group and win their loyalty, love and income…

Read the full article about marketing to Generation Z here >>

And check out this infographic about Generation Z

Source: Explained.tv