Instagram Best Practices: Using Instagram for Business

Should you use Instagram for your business? Although it might work better for certain types of businesses than for others, there is no getting around it anymore: Instagram is a marketing tool and could help your business.


Companies have realized that Instagram is another opportunity to market their products in a visual and lifestyle-centric manner, and when you scroll through your Instagram feed nowadays, it usually doesn’t take a lot of swipes before you come upon branded or marketed posts. You have to wonder though, how are these businesses or companies making money by being on Instagram, and should my business be on it too? So before we go over some best practices that you can implement if you do decide to add Instagram to your social marketing plan, here are some positive and negative takeaways about the image-based platform that can help you make a decision…

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