International Business Development & Marketing Consultant

Search Engine Optimization (SEO)

Google changes in 2016 — Google, the most important search engine. Understanding how Google works and more importantly how Google is constantly changing is crucial if you want to make the most out of your website. It’s not easy because Google doesn’t share all of its secrets and planned changes but articles like this one […]

5 Ways Google Search Results Will Change

in Online Marketing tagged Google / Search Engine Optimization (SEO) by atozmarketing

use google analytics for business — Google Analytics is the most popular free tool for measuring the success of your marketing efforts. If you use Google Analytics correctly it can be a very powerful tool for your business. With it, you can view the volume of your website traffic, track where your website visitors are coming […]

How to use Google Analytics to improve your marketing

in Online Marketing tagged Digital Marketing / Google / google analytics marketing / Marketing Strategy / Search Engine Optimization (SEO) by atozmarketing

Google and content quality — Yes it’s true, Google rules Most marketers have somewhat of a love-hate relationship with Google because of its power on the internet, being the most important search engine, but let’s be honest, we all know it: we want to please Google because if Google likes what we are doing Google […]

Why is content quality important? Because Google says so!

in Offline Marketing tagged Content Marketing / Google / google content quality / Search Engine Optimization (SEO) by atozmarketing

SEO and Web Design — SEO, or Search Engine Optimization, is crucial to help potential clients find your website SEO is also one of the most misunderstood parts of digital marketing but without it competing online will be very difficult. This extensive article will teach you what SEO is, how to write better content and numerous useful […]

SEO: How To Write Content For People & Optimize For Google

in Online Marketing tagged Blogging / Content Marketing / Digital Marketing / Search Engine Optimization (SEO) by atozmarketing

online marketing myths — Online Marketing is not only crucial for almost every business these days, it can also be quite complex. From how to design and optimize your website to how to track your leads or what content to create for which platform… it’s all part of your company’s online marketing strategy. For this […]

Busting 5 Major Online Marketing Myths

in Online Marketing tagged Marketing Mistakes / Marketing Strategy / Online Marketing / Search Engine Optimization (SEO) by atozmarketing

mobile search — While most larger companies have a mobile friendly website by now, smaller businesses often wait a lot longer to move with the latest developments. This goes especially for brick-and-mortar businesses who sometimes underestimate the advantage of having a (mobile friendly) website. The latest data shows that we are now well […]

Marketing In Transit: Selling To Mobile Searchers

in Online Marketing tagged Digital Marketing / Mobile Marketing / Search Engine Optimization (SEO) by atozmarketing

google search engine optimization — Google: everyone knows it and almost everyone uses it. This is an interesting article about the effects of Google and other search engines on the buying process. Both for online businesses and for brick-and-mortar stores it is important to understand not only how Google and other search engines work but […]

How Organic Search Has Transformed The Rules Of Business

in Online Marketing tagged Content Marketing / Digital Marketing / Google / Online Marketing / Search Engine Optimization (SEO) by atozmarketing

on page optimization - SEO — So by now we know content marketing is important (and if you didn’t know you might want to read some of my previously posted content marketing articles). But how do you create good content? Content that search engines will place high up in their search results and content that potential customers like […]

Guide to Advanced On-Page Topic Targeting for SEO

in Online Marketing tagged Content Marketing / Online Marketing / Search Engine Optimization (SEO) by atozmarketing