International Business Development & Marketing Consultant

Digital Marketing

a laptop with youtube on the screen — In today’s digital age, leveraging social media platforms for business growth is a must. YouTube, with its vast user base and extensive reach, can be a powerful marketing tool for almost every kind of business. If you know that YouTube could probably help your business but haven’t explored its potential […]

How to Use YouTube for Business: A Practical Guide

in Online Marketing tagged Digital Marketing / Social Media Marketing / Video Marketing by atozmarketing

Ways To Use Instagram To Promote a Startup — Instagram is a social network that needs no introduction. It ranks amongst the biggest social media platforms out there, with over 500 million active daily users and over 95 million images being uploaded every single day! We’ve decided to pinpoint the five ways you can use Instagram to promote your […]

5 Ways You Can Use Instagram To Promote Your Startup

in Online Marketing tagged Digital Marketing / Instagram / instagram for business / Social Media Marketing by atozmarketing

tips for improving your copywriting — Whether you are writing content for your website or for social media posts, if you don’t get it right you won’t convince your audience and you won’t make that sale. Good quality content is important and that is why I often recommend using an experienced copywriter. But, this is a […]

Copywriting: How to Get it Right

in Offline Marketing / Online Marketing tagged Content Marketing / copywriting / Digital Marketing / Offline Marketing / Online Marketing by atozmarketing

Instagram for business — Instagram can be a powerful marketing tool But how to get more followers and use it to promote your product or brand effectively can be a challenge. This is a useful article about how to get more followers on Instagram and how to make the best use of your Instagram […]

How To Make the Best Use of Instagram

in Online Marketing tagged Digital Marketing / Instagram / Social Media Marketing by atozmarketing

use google analytics for business — Google Analytics is the most popular free tool for measuring the success of your marketing efforts. If you use Google Analytics correctly it can be a very powerful tool for your business. With it, you can view the volume of your website traffic, track where your website visitors are coming […]

How to use Google Analytics to improve your marketing

in Online Marketing tagged Digital Marketing / Google / google analytics marketing / Marketing Strategy / Search Engine Optimization (SEO) by atozmarketing

twitter for business — Do you know how to best use Twitter for your business? Twitter can be a very useful social media platform. That is, if you know how to use it. Setting up your account properly, using it consistently, etc. The following article explains a lot about the effectiveness of Twitter and do’s […]

Twitter for business: Tips and Tricks

in Online Marketing tagged Digital Marketing / Social Media Marketing / Twitter for business by atozmarketing

Facebook vs Instagram marketing — Are you using Instagram for business? Most businesses can be found on Facebook these days but still many don’t use Instagram. Facebook advertising is big while Instagram advertising is still only getting started meaning there might be some interesting opportunities there for your company… By now Instagram has proven to be […]

Instagram vs Facebook: why you should embrace Instagram for business

in Offline Marketing tagged Digital Marketing / Infographic / Instagram / instagram for business / Social Media Marketing by atozmarketing

SEO and Web Design — SEO, or Search Engine Optimization, is crucial to help potential clients find your website SEO is also one of the most misunderstood parts of digital marketing but without it competing online will be very difficult. This extensive article will teach you what SEO is, how to write better content and numerous useful […]

SEO: How To Write Content For People & Optimize For Google

in Online Marketing tagged Blogging / Content Marketing / Digital Marketing / Search Engine Optimization (SEO) by atozmarketing

Social media marketing — Choosing the right social media for your business and setting social media accounts up properly can be difficult. But social media can be a very effective marketing tool. Did you know that you are 51% more likely to buy a product if you hear good things about it on Facebook? […]

Infographic: How to Build a Social Media Marketing Funnel

in Online Marketing tagged Digital Marketing / Infographic / Social Media Marketing by atozmarketing

email marketing trends and statistics — Email marketing, some people think it’s an old fashioned marketing tool. But, when done right, email marketing is highly effective. Email Marketing is actually one of the most effective channels to drive sales. For example: email marketing is 40 times more successful at bringing new customers than Facebook or Twitter. This infographic […]

Email Marketing Statistics and Trends

in Online Marketing tagged Digital Marketing / Email Marketing / Infographic / Marketing Statistics by atozmarketing

Social Media Marketing Strategy — The world of social media is still confusing to many businesses. Some even avoid social media altogether. But by doing so you miss out on a great marketing tool. And of course, not every business has the means to invest large sums of money in social media marketing but every […]

6 Basic Tips to Boost Business With Social Media Marketing

in Online Marketing tagged Digital Marketing / Online Marketing / Social Media Marketing by atozmarketing

content marketing machine — What is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to acquire and retain customers. It is an ongoing process that is best integrated into your overall marketing strategy. Larger companies employ content marketing specialists because they see the […]

5 Content Marketing Mistakes Even the Pros Make

in Online Marketing tagged Content Marketing / Digital Marketing / Marketing Mistakes / Online Marketing by atozmarketing

Social media marketing — Are you making the most of social media? Do you know enough about social media marketing? It can be useful to see what other businesses do who are active and seem to be successful with their chosen social media. This article shows you 26 ways in which brands succeed with social […]

How Brands Succeed With Social Media Marketing

in Online Marketing tagged Digital Marketing / Online Marketing / Social Media Marketing by atozmarketing

Instagram for business — Instagram, owned by Facebook, seems to be appreciated a lot less as a marketing tool by many business owners than social media such as Twitter and Facebook. But don’t underestimate Instagram’s potential! Advertising on Instagram is fairly new but with a community of over 300 million, Instagram is one of […]

Instagram may overtake Google and Twitter in mobile ad display revenue

in Online Marketing tagged Digital Marketing / Instagram / Social Media Marketing by atozmarketing

marketing to generation z — Marketing to Generation Z Generation Z is the generation born after the Millennials. Born between the mid or late 1990’s (there is no agreement on the exact range of birth dates) and roughly 2010. They are the next major consumer group, a generation that grew up with internet and smartphones. So how […]

Three Things to Know About Marketing to Generation Z

in Online Marketing tagged Digital Marketing / Generation Z / Online Marketing / Social Media Marketing by atozmarketing

Social media lead generation — Why should a business use social media? One of many reasons is because it can be a great way to generate leads. In fact, social media has a higher “lead-to-close” frequency by 100%, in contrast to outbound marketing. This is why we need to further understand strategies for generating leads […]

Social Media Lead Generation – Infographic

in Online Marketing tagged Digital Marketing / Infographic / Online Marketing / Social Media Marketing by atozmarketing

mobile search — While most larger companies have a mobile friendly website by now, smaller businesses often wait a lot longer to move with the latest developments. This goes especially for brick-and-mortar businesses who sometimes underestimate the advantage of having a (mobile friendly) website. The latest data shows that we are now well […]

Marketing In Transit: Selling To Mobile Searchers

in Online Marketing tagged Digital Marketing / Search Engine Optimization (SEO) by atozmarketing