Paid search engine advertising can be very effective.
The idea that you only pay for potential customers who actually click on your ad and end up on your website is great. But what if these potential customers aren’t all that interested in your website because your ad gave them wrong expectations? Or what if hardly anyone clicks on your ad?
This is a useful article with tips on how to create effective ad copy for your pay-per-click (PPC) campaigns:
Managing paid advertising on the search engines can be tricky. The little boxes of ads seem innocuous, but many advertisers don’t effectively capitalize on SEM (Search Engine Marketing) opportunities. One way to make a big difference in paid search campaigns is with ad copy. Here are several pointers to get your ad copy right!
1. Write Specific Ads for Specific Keywords