The world of social media is still confusing to many businesses. Some even avoid social media altogether. But by doing so you miss out on a great marketing tool.
And of course, not every business has the means to invest large sums of money in social media marketing but every business should be able to focus on the basics and be present on the main social media networks to engage with (potential) customers.
This article offers six useful and simple tips to at least get the basics right when using social media.
There is nothing that kills a brand more than a bad social presence. You know the deal: you have a great experience, you go on Twitter with every expectation to connect with that brand, and they haven’t posted anything in three years.
Here are six simple ways to boost your presence on social media and help resuscitate your brand online…