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tips for improving your copywriting — Whether you are writing content for your website or for social media posts, if you don’t get it right you won’t convince your audience and you won’t make that sale. Good quality content is important and that is why I often recommend using an experienced copywriter. But, this is a […]

Copywriting: How to Get it Right

in Offline Marketing / Online Marketing tagged Content Marketing / copywriting / Digital Marketing / Offline Marketing / Online Marketing by atozmarketing

common marketing mistakes to avoid — A well thought out marketing strategy is something every business needs – big or small Although at some point you might decide you want to hire a marketing expert, there is a lot you can do as a business owner yourself. This article points out 5 important and easy to […]

5 Marketing Mistakes Every Small Business Should Avoid

in Offline Marketing / Online Marketing tagged Marketing Mistakes / Marketing Strategy by atozmarketing

Google and content quality — Yes it’s true, Google rules Most marketers have somewhat of a love-hate relationship with Google because of its power on the internet, being the most important search engine, but let’s be honest, we all know it: we want to please Google because if Google likes what we are doing Google […]

Why is content quality important? Because Google says so!

in Offline Marketing tagged Content Marketing / Google / Search Engine Optimization (SEO) by atozmarketing

marketing to goldfish — Are you struggling to keep people on your website? You are not alone. Our attention spam has gotten shorter and the amount of information we have to process every day is constantly increasing. The average human attention span has shrunk by nearly a quarter in just 15 years, and we’re […]

How to Market to Goldfish – Infographic

in Offline Marketing / Online Marketing tagged Content Marketing / Infographic / marketing / Marketing Strategy / Offline Marketing / Online Marketing / User Engagement by atozmarketing

Facebook vs Instagram marketing — Are you using Instagram for business? Most businesses can be found on Facebook these days but still many don’t use Instagram. Facebook advertising is big while Instagram advertising is still only getting started meaning there might be some interesting opportunities there for your company… By now Instagram has proven to be […]

Instagram vs Facebook: why you should embrace Instagram for business

in Offline Marketing tagged Digital Marketing / Infographic / Instagram / instagram for business / Social Media Marketing by atozmarketing

marketing mistakes to avoid — There is a lot of information on the internet about what you should do when it comes to (online) marketing. But what about the things you shouldn’t do? This is an interesting article about the marketing mistakes you should try to avoid. What could seem like a small social media offense to […]

9 marketing mistakes that make you look like a rookie

in Offline Marketing / Online Marketing tagged Marketing Mistakes / Offline Marketing / Online Marketing by atozmarketing

Milennials as your target market — Millennials, or Generation Y, are set to take over the workplace in a few years and are already a very important target audience for many businesses. Millennials are slowly taking over today’s workplace. In fact, it’s estimated that those born between the 1980’s and early 2000’s will constitute 75% […]

How To Market To Millennials

in Offline Marketing / Online Marketing tagged Generation Y / Infographic / Millenials by atozmarketing