How to Market to Goldfish – Infographic

Are you struggling to keep people on your website?

You are not alone. Our attention spam has gotten shorter and the amount of information we have to process every day is constantly increasing.

The average human attention span has shrunk by nearly a quarter in just 15 years, and we’re now lagging behind the goldfish in terms of being able to focus on a task or object.

On top of this we are also very forgetful and easily distracted…

This means that we’re all trying to market to goldfish.


But how do you sell to goldfish and what do these changes mean for marketing?

This infographic shows some interesting statistics about the shortening human attention span but also a number of useful tips on how to adjust your marketing strategy.