While most larger companies have a mobile friendly website by now, smaller businesses often wait a lot longer to move with the latest developments. This goes especially for brick-and-mortar businesses who sometimes underestimate the advantage of having a (mobile friendly) website.
The latest data shows that we are now well past the tipping point: mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%). The implications are clear – if you’re not able to reach your audience through mobile search or display, or you’re not providing a satisfactory mobile experience you will miss out compared to competitors who are.*
This is a useful article about how the increased usage of mobile devices forces businesses to change their online marketing strategies:
Consumers are increasingly using their mobile devices to connect with local businesses, yet many of these sites still aren’t mobile-friendly.
For local businesses, a strong mobile-specific SEO strategy is a must. Mobile searchers are very frequently local searchers and that brings big opportunities to the doorstep of any local brick-and-mortar operation.
For this reason, now is the time for SEOs to figure out how to get the most out of this opportunity and bring those mobile searches to their clients.