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Google changes in 2016 — Google is the most important search engine. Understanding how Google works and more importantly how Google is constantly changing is crucial if you want to make the most of your website. It’s not easy because Google doesn’t share all of its secrets and planned changes but articles like this one […]

7 Ways Google Search Results Will Change

in Online Marketing tagged Google / Search Engine Optimization (SEO) by atozmarketing

use google analytics for business — Google Analytics is the most popular free tool for measuring the success of your marketing efforts. If you use Google Analytics correctly it can be a very powerful tool for your business. With it, you can view the volume of your website traffic, track where your website visitors are coming […]

How to use Google Analytics to improve your marketing

in Online Marketing tagged Digital Marketing / Google / Marketing Strategy / Search Engine Optimization (SEO) by atozmarketing

Google and content quality — Yes it’s true, Google rules Most marketers have somewhat of a love-hate relationship with Google because of its power on the internet, being the most important search engine, but let’s be honest, we all know it: we want to please Google because if Google likes what we are doing Google […]

Why is content quality important? Because Google says so!

in Offline Marketing tagged Content Marketing / Google / Search Engine Optimization (SEO) by atozmarketing

google adwords campaign — Google AdWords, the popular pay-per-click advertising service offered by Google can be very useful for your (online) business. Unfortunately many businesses give up on Google AdWords shortly after starting their campaign. Setting up an AdWords campaign properly and making it profitable can be a challenge. With increasing competition and more […]

Google AdWords: 10 Things Nobody Tells You

in Online Marketing tagged Google / Online Marketing / Pay-Per-Click Advertising by atozmarketing

google search engine optimization — Google: everyone knows it and almost everyone uses it. This is an interesting article about the effects of Google and other search engines on the buying process. Both for online businesses and for brick-and-mortar stores it is important to understand not only how Google and other search engines work but […]

How Organic Search Has Transformed The Rules Of Business

in Online Marketing tagged Content Marketing / Digital Marketing / Google / Online Marketing / Search Engine Optimization (SEO) by atozmarketing

Video Marketing Strategy — Think you don’t need a video content marketing plan now? Think again. Google buying livestreaming service Twitch for $1 billion is a red flag that video marketing is going to explode. So knowing that – Google and Twitch – what does it really mean for marketers? Let’s explore… Read the […]

Why You Need A Video Content Marketing Plan

in Online Marketing tagged Google / Online Marketing / Video Marketing by atozmarketing