Google: everyone knows it and almost everyone uses it.
This is an interesting article about the effects of Google and other search engines on the buying process. Both for online businesses and for brick-and-mortar stores it is important to understand not only how Google and other search engines work but also how they have changed your (potential) clients.
Search engines have become an integral part of the buying process.
Whether it’s the restaurant where you’re having dinner or the business colleague you’re meeting there, you use Google to learn more — and that affects your perception of the experience.
Businesses that “get” this concept can profit massively… and that’s why sellers need a new rule book.
Control has shifted to the customer — and to search engines, which help them find your business.