While 5 or 10 years ago most of us only received a handful of emails a day and only read a couple of articles on websites, many of us now spend multiple hours a day going through our email and the latest posts on our favorite websites.
Things have changed rapidly. Competition online has increased dramatically meaning you now have to work a lot harder not only to get visitors to your website but also to keep them there.
This is an interesting article about how to optimize your content for our constantly decreasing attention span:
Attention spans now average only 8 seconds when browsing online which is staggering when you consider the attention span of a goldfish is 9 seconds. Will goldfish eventually inherit the earth? I can’t say, but until that day comes you may be wondering how to optimize content for an audience with diminishing levels of mental retention. While there are many techniques, I have compiled my top 5 tips below to help capture and keep attention so that key content is not overlooked…