5 Crucial Video Marketing Tips for New SMB-Owners

When you’re starting a new business, it’s important to prepare your visual identity in advance.

On the one hand, it refers to the business logo and tagline, as well as the brand colors.

On the other, new business owners have to take care of the visual impression they make across different digital channels.

The most powerful way to do that in this day and age is to use different video marketing strategies. For instance, research shows 77% of customers are more likely to buy a product after watching a video about it.

So, in this article, you can read more about some handy video marketing tips for new entrepreneurs.

5 Video Marketing Tips for New SMB-Owners

1. Production process and explainer videos

Shooting your production process and turning those materials into promotional or explainer videos is a smart way to record your genuine marketing materials.

If an SMB doesn’t have any production but only provides services, shooting the work process in the office is a good option. For instance, you can record a sprint, if you’re an agile development business, or any other discussion to show your clients how you make decisions.

The bottom line: it’s important to take into consideration clients’ desires and business goals, together with the technical possibilities. When all these variables are included in the video marketing formula, you can make a unique marketing video.

2. Conference speeches and trade show participation

If you’re a newly founded business, you need to show your target audience why they should choose you.

Taking part in trade shows is a great way to generate new leads from in the offline environment.

But you can also use these materials to impress the potential customers in the Web, as well.

Also, if your potential partners and customers see you or your managers speaking at business conferences, that will spark their interest in your mission and vision.

While this all sounds splendid, the production of such videos might be the crux of the matter. In the past, it was something that was difficult to do for smaller businesses.

Today, however, you can shoot some cutting-edge, exciting conference video without paying an arm and a leg for the production.

Thanks to the development and popularity of TED talks, some business owners follow their suit. They invest in two or more fine web cameras and carry them to each and every presentation their staff members speak at. As a result, they can create informative and attention-grasping videos for further promotion.

You can learn more about shooting a TED talk-like video from the guide posted by Panopto.

3. Ask customers to share their feedback

We all know that putting the names of companies you’ve worked with on your website is a good thing.

However, people can still easily scroll past them without paying much attention. But if they can see your customers’ testimonials instead of just their brand names, that could generate more leads.

A great way to do that is to post short videos of customers using your product. The emphasis here is on the word using because people want to see the first-person experience. If they’re just talking about your products or services, it won’t suffice. For instance, in this 1-minute video, the Magic Flask brand simply gathered several candidates and first shot them drinking liqueur from ordinary shot glasses and then from their branded flasks. The video isn’t only convincing but it’s also fun to watch.

On the other hand, some businesses might want to stress out their ability to adapt to their customers’ needs. In some niches, like furniture design, this is crucial. A great example of this approach to testimonial videos is the video made by Closet Works Company. The video consists of their customers who talk about their specific demands regarding furniture that this company put to practice. Nothing pretentious, nothing spectacular, just some great products described in simple words by their users.

Even if you can’t afford to produce such videos, it’s enough to publish a testimonial video in fair resolution made by your customers that will show how you made their life or work easier.

4. Shoot a killer success story / Shoot an inspiring success story

People like to see that average Jane and Joe have paved their way to the top. So, if you’ve founded your business on firm grounds, you can shoot an inspiring success story.

In this video, you should describe everything that you’ve done in order to succeed. Of course, you don’t have to share any confidential business information but describe the way you’ve developed your business from day one.

On the one hand, you’ll help others find the right course for their business cruise. On the other, your business will get even better recognition in the online community.

What’s important here is not to turn it into an egoistic story. We’ve all seen those documentaries from the nineties about successful family businesses. More often than not, they’re too slow and too boasting. You don’t need that. Rather create a concise and practical story about the most important decisions that paved your way to business success.

Also, keep this type of video short. You can say and display many things in just five minutes. Add important letters, photos, and video excerpts to your success story to support your narrative and make the video more dynamic.

5. Work on brand recognition

No matter what video material you make and publish, it’s important to include your brand details.

When you see the logo of FOX or CNN, you immediately know what political alignment you can expect from their TV-programs.

As explained by logo design Houston creatives, broadcasting your logo in as many places as possible will add to your branding strategy. It will present your business to a large number of businesspeople and potential customers.

When people see your logo in the corner of your business videos, they’ll build a certain level of recognition.

Be consistent. Try to display your logo and business details in the same way in each video.


Today, it’s impossible to spread the word about a brand without a proper video marketing strategy. Apart from publishing and sharing videos of other brands, every entrepreneur will realize the importance of authentic biz videos.

They don’t have to be expensive to have a strong effect on their viewers. You can film your production process or online services and put that material in your marketing videos. Also, filming your participation at business events or publishing your client’s testimonial videos about your brand is extremely beneficial for your business.

Finally, turn your own success story into a video and share it with the public. But don’t forget to include your logo or other important business information in all those videos.

All these strategies and tips will help you popularize your brand and grow your business.


This article was written by Liam Collins, a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.

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