Optimizing a landing page
Your landing page is the initial page most users get to see when entering your website. It sets the first impression of the website and it will determine whether or not a visitor will be interested in the website. Therefore creating an engaging landing page is one of the most important things when creating or updating your website.
Landing page optimization is part of a broader Internet marketing process called conversion optimization, or conversion rate optimization, with the goal of improving the percentage of visitors to the website that become sales leads and customers.
Below you find a useful infographic with tips on how to optimize your landing page.