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Marketing Strategy

Video marketing tips for SMB-owners — When you’re starting a new business, it’s important to prepare your visual identity in advance. On the one hand, it refers to the business logo and tagline, as well as the brand colors. On the other, new business owners have to take care of the visual impression they make across […]

5 Crucial Video Marketing Tips for New SMB-Owners

in Digital Marketing tagged Marketing Strategy / Video Marketing by atozmarketing

Marketing automation for beginners — Marketing automation has become the new buzzword. A lot of online businesses and startups have been asking me which marketing automation tools I recommend. What is Marketing Automation? Simply put marketing automation is the use of software to automate certain marketing processes. But before you decide to spend your money […]

What is Marketing Automation & How to Use It?

in Online Marketing tagged Email Marketing / Marketing Strategy / Marketing Tools by atozmarketing

marketing tips — I often see smaller businesses and especially start-ups being overwhelmed by just the thought of having to come up with a marketing strategy. Lack of money is their first concern, lack of people or time normally their second. And although I agree a good marketing strategy will take some investment […]

6 Marketing Tips Small Businesses Can Learn From Big Companies

in Online Marketing tagged Marketing Strategy / Online Marketing by atozmarketing

use google analytics for business — Google Analytics is the most popular free tool for measuring the success of your marketing efforts. If you use Google Analytics correctly it can be a very powerful tool for your business. With it, you can view the volume of your website traffic, track where your website visitors are coming […]

How to use Google Analytics to improve your marketing

in Online Marketing tagged Digital Marketing / Google / Marketing Strategy / Search Engine Optimization (SEO) by atozmarketing

common marketing mistakes to avoid — A well thought out marketing strategy is something every business needs – big or small Although at some point you might decide you want to hire a marketing expert, there is a lot you can do as a business owner yourself. This article points out 5 important and easy to […]

5 Marketing Mistakes Every Small Business Should Avoid

in Offline Marketing / Online Marketing tagged Marketing Mistakes / Marketing Strategy by atozmarketing

marketing to goldfish — Are you struggling to keep people on your website? You are not alone. Our attention spam has gotten shorter and the amount of information we have to process every day is constantly increasing. The average human attention span has shrunk by nearly a quarter in just 15 years, and we’re […]

How to Market to Goldfish – Infographic

in Offline Marketing / Online Marketing tagged Content Marketing / Infographic / marketing / Marketing Strategy / Offline Marketing / Online Marketing / User Engagement by atozmarketing

Content Marketing plan — Content marketing can help generate leads and eventually help sell your services or products to more customers. But how? A good content marketing strategy is important. This article introduces you to five mistakes businesses often make with their content marketing strategies and explains how to avoid these mistakes. content […]

5 Content Marketing Strategy Mistakes

in Online Marketing tagged Content Marketing / Marketing Mistakes / Marketing Strategy / Online Marketing by atozmarketing

online marketing myths — Online Marketing is not only crucial for almost every business these days, it can also be quite complex. From how to design and optimize your website to how to track your leads or what content to create for which platform… it’s all part of your company’s online marketing strategy. For this […]

Busting 5 Major Online Marketing Myths

in Online Marketing tagged Marketing Mistakes / Marketing Strategy / Online Marketing / Search Engine Optimization (SEO) by atozmarketing