In my experience many smaller businesses and a surprisingly large percentage of startups underestimate the value of blogging. Guest blogging is often something they haven’t thought about at all.
This article by New York Times best selling author and marketing expert Neil Patel explains the value of guest blogging.
Why Guest Blogging is The Best Inbound Marketing Strategy
You want authority, qualified traffic, relevant links, motivated leads and sales in your business. Well, guest blogging can give you all of these and so much more.
I’ve tried many different inbound marketing strategies, but guest blogging has remained my most treasured tool.