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why blog — Does your (online) business have a blog? Many businesses are reluctant to start a blog. Either because they don’t fully understand the benefits of blogging or because they are afraid it’s too much work or something they can’t do well enough. And yes, blogging can be a lot of work, […]

4 Things You Should Know About Blogging for Website Traffic

in Online Marketing tagged Blogging / Content Marketing / Online Marketing by atozmarketing

Social Media Marketing Strategy — The world of social media is still confusing to many businesses. Some even avoid social media altogether. But by doing so you miss out on a great marketing tool. And of course, not every business has the means to invest large sums of money in social media marketing but every […]

6 Basic Tips to Boost Business With Social Media Marketing

in Online Marketing tagged Digital Marketing / Online Marketing / Social Media Marketing by atozmarketing

content marketing machine — What is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to acquire and retain customers. It is an ongoing process that is best integrated into your overall marketing strategy. Larger companies employ content marketing specialists because they see the […]

5 Content Marketing Mistakes Even the Pros Make

in Online Marketing tagged Content Marketing / Digital Marketing / Marketing Mistakes / Online Marketing by atozmarketing

A to Z Online Marketing — Most businesses experience fierce online competition. A solid online marketing plan is therefore crucial. But online marketing, with all its different options ranging from social media to content marketing, to SEO to affiliate marketing and so much more can get quite intimidating. This article offers a selection of useful infographics to […]

Helpful Infographics for Your Online Marketing

in Online Marketing tagged Content Marketing / Email Marketing / Infographic / Online Marketing / Social Media Marketing by atozmarketing

Social media marketing — Are you making the most of social media? Do you know enough about social media marketing? It can be useful to see what other businesses do who are active and seem to be successful with their chosen social media. This article shows you 26 ways in which brands succeed with social […]

How Brands Succeed With Social Media Marketing

in Online Marketing tagged Digital Marketing / Online Marketing / Social Media Marketing by atozmarketing

landing page optimization — Optimizing a landing page Your landing page is the initial page most users get to see when entering your website. It sets the first impression of the website and it will determine whether or not a visitor will be interested in the website. Therefore creating an engaging landing page is […]

How to optimize your landing page

in Online Marketing / Web Design tagged Infographic / Landing Page Optimization / Web Design by atozmarketing

Instagram for business — Instagram, owned by Facebook, seems to be appreciated a lot less as a marketing tool by many business owners than social media such as Twitter and Facebook. But don’t underestimate Instagram’s potential! Advertising on Instagram is fairly new but with a community of over 300 million, Instagram is one of […]

Instagram may overtake Google and Twitter in mobile ad display revenue

in Online Marketing tagged Digital Marketing / Instagram / Social Media Marketing by atozmarketing

marketing mistakes to avoid — There is a lot of information on the internet about what you should do when it comes to (online) marketing. But what about the things you shouldn’t do? This is an interesting article about the marketing mistakes you should try to avoid. What could seem like a small social media offense to […]

9 marketing mistakes that make you look like a rookie

in Offline Marketing / Online Marketing tagged Marketing Mistakes / Offline Marketing / Online Marketing by atozmarketing

marketing to generation z — Marketing to Generation Z Generation Z is the generation born after the Millennials. Born between the mid or late 1990’s (there is no agreement on the exact range of birth dates) and roughly 2010. They are the next major consumer group, a generation that grew up with internet and smartphones. So how […]

Three Things to Know About Marketing to Generation Z

in Online Marketing tagged Digital Marketing / Generation Z / Online Marketing / Social Media Marketing by atozmarketing

Social media lead generation — Why should a business use social media? One of many reasons is because it can be a great way to generate leads. In fact, social media has a higher “lead-to-close” frequency by 100%, in contrast to outbound marketing. This is why we need to further understand strategies for generating leads […]

Social Media Lead Generation – Infographic

in Online Marketing tagged Digital Marketing / Infographic / Online Marketing / Social Media Marketing by atozmarketing

mobile search — While most larger companies have a mobile friendly website by now, smaller businesses often wait a lot longer to move with the latest developments. This goes especially for brick-and-mortar businesses who sometimes underestimate the advantage of having a (mobile friendly) website. The latest data shows that we are now well […]

Marketing In Transit: Selling To Mobile Searchers

in Online Marketing tagged Digital Marketing / Search Engine Optimization (SEO) by atozmarketing

google search engine optimization — Google: everyone knows it and almost everyone uses it. This is an interesting article about the effects of Google and other search engines on the buying process. Both for online businesses and for brick-and-mortar stores it is important to understand not only how Google and other search engines work but […]

How Organic Search Has Transformed The Rules Of Business

in Online Marketing tagged Content Marketing / Digital Marketing / Google / Online Marketing / Search Engine Optimization (SEO) by atozmarketing

Social Media Marketing Strategy — With increasing competition and a growing focus on paid advertising on social media it’s not that easy anymore to stand out and make the most of your social media marketing. This article offers some useful tips for building your influence on social media. Influence on social media can be […]

4 Methods to Build Your Influence on Social Media

in Online Marketing tagged Digital Marketing / Online Marketing / Social Media Marketing by atozmarketing

content optimization — While 5 or 10 years ago most of us only received a handful of emails a day and only read a couple of articles on websites, many of us now spend multiple hours a day going through our email and the latest posts on our favorite websites. Things have changed […]

5 Ways to Optimize Content for Short Attention Spans

in Online Marketing tagged Content Marketing / Online Marketing / User Engagement by atozmarketing

Graphic design services — Whether you want to do all of your graphic design in-house or want to hire the most suitable graphic design agency for your business, you need to know what you are talking about. This is a great, easy to read slideshare to help you understand the necessary fundamentals of graphic design. […]

Graphic Design For non Graphic Designers

in Graphic Design tagged Graphic Design / Offline Marketing by atozmarketing

on page optimization - SEO — So by now we know content marketing is important (and if you didn’t know you might want to read some of my previously posted content marketing articles). But how do you create good content? Content that search engines will place high up in their search results and content that potential customers like […]

Guide to Advanced On-Page Topic Targeting for SEO

in Online Marketing tagged Content Marketing / Online Marketing / Search Engine Optimization (SEO) by atozmarketing

online marketing resources — Are you interested in learning more about marketing your business in today’s digital world? Then this extensive list of marketing resources might be very useful for you. From email marketing and content marketing to search engine optimization (SEO), conversion rate optimization (CRO), advertising, social media marketing and more. As […]

50+ Great Marketing Resources

in Online Marketing tagged Content Marketing / Email Marketing / Online Advertising / Online Marketing / Social Media Marketing by atozmarketing

web design and search engine optimization (seo) — Responsive web design (RWD), most people have heard of it but what exactly is it and why does your company need it? Responsive web design is aimed at crafting sites to provide an optimal viewing and interaction experience across a wide range of devices (from desktop computers to mobile phones). […]

Why Your Business Needs Responsive Web Design

in Web Design tagged Responsive Web Design / Web Design by atozmarketing