Many businesses are struggling with declining response rates to email and that makes them wonder if it’s time to give it up. I would say NO. Email marketing still remains one of the most effective digital marketing tactics for the vast majority of marketers.
So how to get email marketing right? Here are some basic but useful tips:
4 Email Marketing “facts” you can actually use
In my experience, the hardest thing to overcome is our own biases – even as marketers. But overcome them we must, if we are to move from average results to stellar success. Often, of course, this is easier said than done, even for direct marketers who are trained to make decisions based on data and facts…