Google, the most important search engine.
Understanding how Google works and more importantly how Google is constantly changing is crucial if you want to make the most out of your website. It’s not easy because Google doesn’t share all of its secrets and planned changes but articles like this one help you to stay informed about what we can expect from Google in the near future:
Search engine results pages (SERPs), much to the irritation of search marketers who count on them, change constantly. Google is constantly making tiny, hardly-noticeable tweaks to the familiar layout of its signature creation, leading to gradual changes in user behavior and disrupting the expectations of optimizers who were counting on previous information.
Up until now, these changes have been relatively minor, even unnoticeable to most users outside the SEO community. Now, with the onslaught of new technology from wearable devices to far more sophisticated search algorithms, the SERPs are evolving faster than ever and in far more complicated ways…
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