SEO for E-commerce: How to Drive Traffic and Increase Sales
Running an e-commerce website without a solid SEO strategy is like opening a shop on a side street no one walks down. You might have…
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The Biggest Paid Ads Mistakes Small Businesses Make – and How to Fix Them
Paid advertising can be one of the fastest ways to grow your business, but only if it’s done right. Many small businesses jump into Google…
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AI-Ready Content: How to Write Blog Posts That Show Up in AI Results
The rise of AI search tools like Google’s Search Generative Experience (SGE), ChatGPT, and Bing Copilot is changing the way people find information online. Instead…
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How to Optimize Your Website for AI Search (ChatGPT, Google SGE & Beyond)
When I started my marketing business back in 2010, SEO looked very different from what it does today. Over the years, search has changed again…
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How to Make Money Blogging? Top Revenue Streams for Bloggers
When I tell people that I’ve been running a profitable travel blog for many years, one of the first questions I almost always get is,…
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Technical SEO: Essential Audits and Fixes for Better Rankings
If you’re focusing on boosting your website’s rankings but have only considered keywords and content (the basics of on-page SEO), you might be overlooking one…
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The Role of User Experience in SEO: Why UX Matters More Than Ever
In the ever-evolving world of search engine optimization (SEO), one factor has become increasingly important: user experience (UX). While traditional SEO tactics like keyword optimization…
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Local SEO Strategies: How to Rank Higher in Local Search Results
If you’re running a small business, you’ve likely heard of SEO (Search Engine Optimization), but have you tapped into the power of Local SEO? Focusing…
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The Basics of On-Page SEO: Best Practices and Tips
Having a website is essential for almost every business, but simply having an online presence is not enough. If your website isn’t optimized for search…
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Which Social Media Should I Use for My Business?
A social media presence is no longer optional for businesses—it’s essential. With a myriad of platforms available, each with its unique features and user base,…
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How to Use YouTube for Business: A Practical Guide
In today’s digital age, leveraging social media platforms for business growth is a must. YouTube, with its vast user base and extensive reach, can be…
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5 Ways You Can Use Instagram To Promote Your Startup
Instagram is a social network that needs no introduction. It ranks amongst the biggest social media platforms out there, with over 500 million active daily…
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10 Surprising Ways to Get More Instagram Followers
Several new features have popped up on Instagram since the start of 2018. Social media agencies and influencers are experimenting with these new features and…
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What is Marketing Automation & How to Use It?
Marketing automation has become the new buzzword. A lot of online businesses and startups have been asking me which marketing automation tools I recommend. What…
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How to Use Social Media For Small Business Marketing
If you are a small business owner and just entering the world of digital marketing you need to be aware of the tremendous impact social…
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Copywriting: How to Get it Right
Whether you are writing content for your website or for social media posts, if you don’t get it right you won’t convince your audience and…
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6 Marketing Tips Small Businesses Can Learn From Big Companies
I often see smaller businesses and especially start-ups being overwhelmed by just the thought of having to come up with a marketing strategy. Lack of…
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Why Guest Blogging is so Valuable
In my experience many smaller businesses and a surprisingly large percentage of startups underestimate the value of blogging. Guest blogging is often something they haven’t…
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