International Business Development & Marketing Consultant

Online Marketing

online marketing resources — Are you interested in learning more about marketing your business in today’s digital world? Then this extensive list of marketing resources might be very useful for you. From email marketing and content marketing to search engine optimization (SEO), conversion rate optimization (CRO), advertising, social media marketing and more. As […]

50+ Great Marketing Resources

in Online Marketing tagged Content Marketing / Email Marketing / Online Advertising / Online Marketing / Social Media Marketing by atozmarketing

content marketing machine — No matter how large or small your digital marketing campaigns, you need a good content management strategy. This infographic shows you 7 clear, useful steps to build a ‘content marketing machine’ and shows that content marketing should have a process and a workflow. How to Build a Content […]

7 Steps to Build a Content Marketing Machine

in Online Marketing tagged Content Marketing / Digital Marketing / Infographic / Online Marketing by atozmarketing

why blog — Blogging, something done by 19 year old girls who are obsessed with fashion and beauty or guys in their 20’s traveling the world because they are not willing to settle down and start their careers… NO, blogging has long passed that stage (and has proven very effective for many of […]

Stats that Make a Bulletproof Case for Business Blogging

in Online Marketing tagged Blogging / Content Marketing / Online Marketing by atozmarketing

email marketing strategy — Many businesses are struggling with declining response rates to email and that makes them wonder if it’s time to give it up. I would say NO. Email marketing still remains one of the most effective digital marketing tactics for the vast majority of marketers. So how to get email marketing […]

4 Useful Email Marketing Facts

in Online Marketing tagged Email Marketing by atozmarketing

online business success — Every proud business owner wants their online business to succeed and grow. But the online world has become highly competitive and made succeeding online much more difficult than it was 10 years ago. These are a few useful tips to help your online business succeed: 10 Easy Steps to […]

10 Tips for Online Business Success

in Online Marketing tagged Content Marketing / Online Business / Online Marketing by atozmarketing

Social Media Marketing Strategy — Social media has in recent years been one of the best ways for small (and large) businesses to promote their services or products for free to a large audience. But social media such as Facebook and Twitter are aware of that and have changed their strategies: paid campaigns now become […]

The Era of Free Social Media Is at an End

in Online Marketing tagged Online Advertising / Online Marketing / Social Media Marketing by atozmarketing

website user engagement — Getting people to your website is one thing, but then how do you make sure people stay on your website? Users often leave web pages in 10-20 seconds. Engaging your visitors should be your top priority. Engagement is all about maximizing the value of your audience – increasing the frequency they return […]

Tactics To Increase User Engagement On Your Website

in Online Marketing / Web Design tagged Online Marketing / User Engagement / Web Design by atozmarketing

Content Marketing plan — Are you not sure yet why you would need a content marketing strategy or not convinced content marketing is really that important? Then you should definitely check out this slideshow with some very interesting statistics about content marketing. 50 Stats You Need to Know About Content Marketing from NewsCred

50 Stats You Need to Know About Content Marketing

in Online Marketing tagged Content Marketing / Marketing Statistics / Online Marketing by atozmarketing

Social content marketing — “A picture is worth a thousand words” and that is definitely true in today’s marketing world. But how do you create that perfect image? The one that engages and sells? In today’s visual world, you need more than a great headline to entice your readers to click and share. […]

7 Ways to Create the Perfect Image for Your Social Content

in Online Marketing tagged Content Marketing / Photography / Social Media Marketing by atozmarketing

content creation — Good content is essential for your website to be effective. Both for search engines and to engage your visitors. So how do you create content that works for your business? When it comes to content creation, there are a few very important criteria to consider. Your content creation process should […]

Content Creation: The Three Ts

in Online Marketing tagged Content Marketing / Online Marketing by atozmarketing

Instagram for business — Should you use Instagram for your business? Although it might work better for certain types of businesses than for others, there is no getting around it anymore: Instagram is a marketing tool and could help your business. Companies have realized that Instagram is another opportunity to market their products […]

Instagram Best Practices: Using Instagram for Business

in Online Marketing tagged Digital Marketing / Instagram / Online Marketing / Social Media Marketing by atozmarketing

eCommerce marketing strategy — The concept: 80% of your revenue comes from 20% of your customers. This article includes a simple yet useful infographic to help you understand where your online revenue comes from. The 80/20 rule is no new concept. Developed by Vilfredo Pareto in 1906, the idea is that for many […]

The 80/20 Rule In eCommerce

in Online Marketing tagged eCommerce / Infographic / Online Marketing by atozmarketing

why blog — Adding a blog to your business can be a great way to generate traffic. But how do you make the most of your blog? A blog that’s updated frequently has many different benefits to any website. It’s going to bring you benefits of SEO (because Google wants that fresh content), […]

How To Increase Your Blog Traffic

in Online Marketing tagged Blogging / Content Marketing / Online Marketing by atozmarketing

Digital Marketing Consultant — A lot of day-to-day marketing work can be done, and should be done if you ask me, by your staff. But does that mean you don’t really need a Marketing Consultant? No, not at all. Often times, the marketing director, owner, or internal team, are tasked with managing several […]

10 Reasons Every Website-driven Business Needs a Marketing Consultant

in Online Marketing tagged Digital Marketing / Marketing Consultant / Online Marketing by atozmarketing

visual content marketing — Content management is crucial for your company’s online presence these days. But the average adult attention span is only 2.8 seconds. How then do you not only grab a potential costumer’s attention but also keep it and turn a visitor into a buying customer? 90% of information transmitted to the brain […]

7 ways you can use visual content to get better overall engagement

in Online Marketing tagged Content Marketing / Online Marketing / Social Media Marketing / Visual Content Marketing by atozmarketing

Milennials as your target market — Millennials, or Generation Y, are set to take over the workplace in a few years and are already a very important target audience for many businesses. Millennials are slowly taking over today’s workplace. In fact, it’s estimated that those born between the 1980’s and early 2000’s will constitute 75% […]

How To Market To Millennials

in Offline Marketing / Online Marketing tagged Generation Y / Infographic / Millenials by atozmarketing

Social Media Marketing Strategy — “When should I post on social media?” This is one of the most common questions in social media circles, and with so many apps out there to pre-schedule content, it’s a good one to answer when you’re setting your content marketing strategy and calendar. Now, our overall answer would be […]

What Are The Best Times To Post On Social Media?

in Online Marketing tagged Content Marketing / Infographic / Online Marketing / Social Media Marketing by atozmarketing