Color Psychology: How To Give Your Business An Edge

Using the right colors can do a lot for your business. Color can hurt or hinder marketing efforts or color can help increase sales.

In an interesting study called Impact of Color in Marketing, researchers found that up to 90% of snap judgments made about products can be based on color alone (depending on the product).

Additional studies have revealed that our brains prefer recognizable brands, which makes color incredibly important when creating a brand identity.

But then how do you choose the right colors for your business? Although there is no easy answer that will work for every business, this article will give you some interesting insights into the psychology of colors:


Whether you’re wondering what color to paint the office, or you’re looking to redesign your retail space, the colors you choose can increase your chance of reaching your goals. Color greatly influences human emotion and behavior. If you’re hoping to make your workers more productive, or you want to encourage shoppers to spend money, understanding the basics of color psychology can help you maximize your potential.

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