Good content is essential for your website to be effective. Both for search engines and to engage your visitors. So how do you create content that works for your business?
When it comes to content creation, there are a few very important criteria to consider.
Your content creation process should not be a fly-by-night approach in the hopes that it resonates with your target audience. Effective content creation and promotion builds off of a carefully laid out content strategy.
In order to begin developing and optimizing that strategy, there are several considerations that need to be taken under advisement. Among those, one of the most important is going to be the Three Ts – Type, Tone, Timing.