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Online Marketing

tips for improving your copywriting — Whether you are writing content for your website or for social media posts, if you don’t get it right you won’t convince your audience and you won’t make that sale. Good quality content is important and that is why I often recommend using an experienced copywriter. But, this is a […]

Copywriting: How to Get it Right

in Offline Marketing / Online Marketing tagged Content Marketing / copywriting / Digital Marketing / Offline Marketing / Online Marketing by atozmarketing

marketing tips — I often see smaller businesses and especially start-ups being overwhelmed by just the thought of having to come up with a marketing strategy. Lack of money is their first concern, lack of people or time normally their second. And although I agree a good marketing strategy will take some investment […]

6 Marketing Tips Small Businesses Can Learn From Big Companies

in Online Marketing tagged Marketing Strategy / Online Marketing by atozmarketing

marketing to goldfish — Are you struggling to keep people on your website? You are not alone. Our attention spam has gotten shorter and the amount of information we have to process every day is constantly increasing. The average human attention span has shrunk by nearly a quarter in just 15 years, and we’re […]

How to Market to Goldfish – Infographic

in Offline Marketing / Online Marketing tagged Content Marketing / Infographic / marketing / Marketing Strategy / Offline Marketing / Online Marketing / User Engagement by atozmarketing

google adwords campaign — Google AdWords, the popular pay-per-click advertising service offered by Google can be very useful for your (online) business. Unfortunately many businesses give up on Google AdWords shortly after starting their campaign. Setting up an AdWords campaign properly and making it profitable can be a challenge. With increasing competition and more […]

Google AdWords: 10 Things Nobody Tells You

in Online Marketing tagged Google / Online Marketing / Pay-Per-Click Advertising by atozmarketing

Content Marketing plan — Content marketing can help generate leads and eventually help sell your services or products to more customers. But how? A good content marketing strategy is important. This article introduces you to five mistakes businesses often make with their content marketing strategies and explains how to avoid these mistakes. content […]

5 Content Marketing Strategy Mistakes

in Online Marketing tagged Content Marketing / Marketing Mistakes / Marketing Strategy / Online Marketing by atozmarketing

online marketing myths — Online Marketing is not only crucial for almost every business these days, it can also be quite complex. From how to design and optimize your website to how to track your leads or what content to create for which platform… it’s all part of your company’s online marketing strategy. For this […]

Busting 5 Major Online Marketing Myths

in Online Marketing tagged Marketing Mistakes / Marketing Strategy / Online Marketing / Search Engine Optimization (SEO) by atozmarketing

pay-per-click advertising — Paid search engine advertising can be very effective. The idea that you only pay for potential customers who actually click on your ad and end up on your website is great. But what if these potential customers aren’t all that interested in your website because your ad gave them wrong […]

10 Pay-Per-Click Ad Copy Tips

in Online Marketing tagged Marketing Mistakes / Online Advertising / Online Marketing / Pay-Per-Click Advertising by atozmarketing

why blog — Does your (online) business have a blog? Many businesses are reluctant to start a blog. Either because they don’t fully understand the benefits of blogging or because they are afraid it’s too much work or something they can’t do well enough. And yes, blogging can be a lot of work, […]

4 Things You Should Know About Blogging for Website Traffic

in Online Marketing tagged Blogging / Content Marketing / Online Marketing by atozmarketing

Social Media Marketing Strategy — The world of social media is still confusing to many businesses. Some even avoid social media altogether. But by doing so you miss out on a great marketing tool. And of course, not every business has the means to invest large sums of money in social media marketing but every […]

6 Basic Tips to Boost Business With Social Media Marketing

in Online Marketing tagged Digital Marketing / Online Marketing / Social Media Marketing by atozmarketing

content marketing machine — What is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to acquire and retain customers. It is an ongoing process that is best integrated into your overall marketing strategy. Larger companies employ content marketing specialists because they see the […]

5 Content Marketing Mistakes Even the Pros Make

in Online Marketing tagged Content Marketing / Digital Marketing / Marketing Mistakes / Online Marketing by atozmarketing

A to Z Online Marketing — Most businesses experience fierce online competition. A solid online marketing plan is therefore crucial. But online marketing, with all its different options ranging from social media to content marketing, to SEO to affiliate marketing and so much more can get quite intimidating. This article offers a selection of useful infographics to […]

Helpful Infographics for Your Online Marketing

in Online Marketing tagged Content Marketing / Email Marketing / Infographic / Online Marketing / Social Media Marketing by atozmarketing

Social media marketing — Are you making the most of social media? Do you know enough about social media marketing? It can be useful to see what other businesses do who are active and seem to be successful with their chosen social media. This article shows you 26 ways in which brands succeed with social […]

How Brands Succeed With Social Media Marketing

in Online Marketing tagged Digital Marketing / Online Marketing / Social Media Marketing by atozmarketing

marketing mistakes to avoid — There is a lot of information on the internet about what you should do when it comes to (online) marketing. But what about the things you shouldn’t do? This is an interesting article about the marketing mistakes you should try to avoid. What could seem like a small social media offense to […]

9 marketing mistakes that make you look like a rookie

in Offline Marketing / Online Marketing tagged Marketing Mistakes / Offline Marketing / Online Marketing by atozmarketing

marketing to generation z — Marketing to Generation Z Generation Z is the generation born after the Millennials. Born between the mid or late 1990’s (there is no agreement on the exact range of birth dates) and roughly 2010. They are the next major consumer group, a generation that grew up with internet and smartphones. So how […]

Three Things to Know About Marketing to Generation Z

in Online Marketing tagged Digital Marketing / Generation Z / Online Marketing / Social Media Marketing by atozmarketing

Social media lead generation — Why should a business use social media? One of many reasons is because it can be a great way to generate leads. In fact, social media has a higher “lead-to-close” frequency by 100%, in contrast to outbound marketing. This is why we need to further understand strategies for generating leads […]

Social Media Lead Generation – Infographic

in Online Marketing tagged Digital Marketing / Infographic / Online Marketing / Social Media Marketing by atozmarketing

google search engine optimization — Google: everyone knows it and almost everyone uses it. This is an interesting article about the effects of Google and other search engines on the buying process. Both for online businesses and for brick-and-mortar stores it is important to understand not only how Google and other search engines work but […]

How Organic Search Has Transformed The Rules Of Business

in Online Marketing tagged Content Marketing / Digital Marketing / Google / Online Marketing / Search Engine Optimization (SEO) by atozmarketing

Social Media Marketing Strategy — With increasing competition and a growing focus on paid advertising on social media it’s not that easy anymore to stand out and make the most of your social media marketing. This article offers some useful tips for building your influence on social media. Influence on social media can be […]

4 Methods to Build Your Influence on Social Media

in Online Marketing tagged Digital Marketing / Online Marketing / Social Media Marketing by atozmarketing

content optimization — While 5 or 10 years ago most of us only received a handful of emails a day and only read a couple of articles on websites, many of us now spend multiple hours a day going through our email and the latest posts on our favorite websites. Things have changed […]

5 Ways to Optimize Content for Short Attention Spans

in Online Marketing tagged Content Marketing / Online Marketing / User Engagement by atozmarketing