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common marketing mistakes to avoid — A well thought out marketing strategy is something every business needs – big or small Although at some point you might decide you want to hire a marketing expert, there is a lot you can do as a business owner yourself. This article points out 5 important and easy to […]

5 Marketing Mistakes Every Small Business Should Avoid

in Offline Marketing / Online Marketing tagged Marketing Mistakes / Marketing Strategy by atozmarketing

marketing to goldfish — Are you struggling to keep people on your website? You are not alone. Our attention spam has gotten shorter and the amount of information we have to process every day is constantly increasing. The average human attention span has shrunk by nearly a quarter in just 15 years, and we’re […]

How to Market to Goldfish – Infographic

in Offline Marketing / Online Marketing tagged Content Marketing / Infographic / marketing / Marketing Strategy / Offline Marketing / Online Marketing / User Engagement by atozmarketing

google adwords campaign — Google AdWords, the popular pay-per-click advertising service offered by Google can be very useful for your (online) business. Unfortunately many businesses give up on Google AdWords shortly after starting their campaign. Setting up an AdWords campaign properly and making it profitable can be a challenge. With increasing competition and more […]

Google AdWords: 10 Things Nobody Tells You

in Online Marketing tagged Google / Online Marketing / Pay-Per-Click Advertising by atozmarketing

SEO and Web Design — SEO, or Search Engine Optimization, is crucial to help potential clients find your website SEO is also one of the most misunderstood parts of digital marketing but without it competing online will be very difficult. This extensive article will teach you what SEO is, how to write better content, and numerous useful […]

SEO: How To Write Content For People & Optimize For Google

in Online Marketing tagged Blogging / Content Marketing / Search Engine Optimization (SEO) by atozmarketing

Content Marketing plan — Content marketing can help generate leads and eventually help sell your services or products to more customers. But how? A good content marketing strategy is important. This article introduces you to five mistakes businesses often make with their content marketing strategies and explains how to avoid these mistakes. content […]

5 Content Marketing Strategy Mistakes

in Online Marketing tagged Content Marketing / Marketing Mistakes / Marketing Strategy / Online Marketing by atozmarketing

Social media marketing — Choosing the right social media for your business and setting social media accounts up properly can be difficult. But social media can be a very effective marketing tool. Did you know that you are 51% more likely to buy a product if you hear good things about it on Facebook? […]

Infographic: How to Build a Social Media Marketing Funnel

in Online Marketing tagged Digital Marketing / Infographic / Social Media Marketing by atozmarketing

email marketing trends and statistics — Email marketing, some people think it’s an old fashioned marketing tool. But, when done right, email marketing is highly effective. Email Marketing is actually one of the most effective channels to drive sales. For example: email marketing is 40 times more successful at bringing new customers than Facebook or Twitter. This infographic […]

Email Marketing Statistics and Trends

in Online Marketing tagged Digital Marketing / Email Marketing / Infographic / Marketing Statistics by atozmarketing

online marketing myths — Online Marketing is not only crucial for almost every business these days, it can also be quite complex. From how to design and optimize your website to how to track your leads or what content to create for which platform… it’s all part of your company’s online marketing strategy. For this […]

Busting 5 Major Online Marketing Myths

in Online Marketing tagged Marketing Mistakes / Marketing Strategy / Online Marketing / Search Engine Optimization (SEO) by atozmarketing

pay-per-click advertising — Paid search engine advertising can be very effective. The idea that you only pay for potential customers who actually click on your ad and end up on your website is great. But what if these potential customers aren’t all that interested in your website because your ad gave them wrong […]

10 Pay-Per-Click Ad Copy Tips

in Online Marketing tagged Marketing Mistakes / Online Advertising / Online Marketing / Pay-Per-Click Advertising by atozmarketing

why blog — Does your (online) business have a blog? Many businesses are reluctant to start a blog. Either because they don’t fully understand the benefits of blogging or because they are afraid it’s too much work or something they can’t do well enough. And yes, blogging can be a lot of work, […]

4 Things You Should Know About Blogging for Website Traffic

in Online Marketing tagged Blogging / Content Marketing / Online Marketing by atozmarketing

Social Media Marketing Strategy — The world of social media is still confusing to many businesses. Some even avoid social media altogether. But by doing so you miss out on a great marketing tool. And of course, not every business has the means to invest large sums of money in social media marketing but every […]

6 Basic Tips to Boost Business With Social Media Marketing

in Online Marketing tagged Digital Marketing / Online Marketing / Social Media Marketing by atozmarketing

content marketing machine — What is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to acquire and retain customers. It is an ongoing process that is best integrated into your overall marketing strategy. Larger companies employ content marketing specialists because they see the […]

5 Content Marketing Mistakes Even the Pros Make

in Online Marketing tagged Content Marketing / Digital Marketing / Marketing Mistakes / Online Marketing by atozmarketing

A to Z Online Marketing — Most businesses experience fierce online competition. A solid online marketing plan is therefore crucial. But online marketing, with all its different options ranging from social media to content marketing, to SEO to affiliate marketing and so much more can get quite intimidating. This article offers a selection of useful infographics to […]

Helpful Infographics for Your Online Marketing

in Online Marketing tagged Content Marketing / Email Marketing / Infographic / Online Marketing / Social Media Marketing by atozmarketing

Social media marketing — Are you making the most of social media? Do you know enough about social media marketing? It can be useful to see what other businesses do who are active and seem to be successful with their chosen social media. This article shows you 26 ways in which brands succeed with social […]

How Brands Succeed With Social Media Marketing

in Online Marketing tagged Digital Marketing / Online Marketing / Social Media Marketing by atozmarketing

landing page optimization — Optimizing a landing page Your landing page is the initial page most users get to see when entering your website. It sets the first impression of the website and it will determine whether or not a visitor will be interested in the website. Therefore creating an engaging landing page is […]

How to optimize your landing page

in Online Marketing / Web Design tagged Infographic / Landing Page Optimization / Web Design by atozmarketing

Instagram for business — Instagram, owned by Facebook, seems to be appreciated a lot less as a marketing tool by many business owners than social media such as Twitter and Facebook. But don’t underestimate Instagram’s potential! Advertising on Instagram is fairly new but with a community of over 300 million, Instagram is one of […]

Instagram may overtake Google and Twitter in mobile ad display revenue

in Online Marketing tagged Digital Marketing / Instagram / Social Media Marketing by atozmarketing

marketing mistakes to avoid — There is a lot of information on the internet about what you should do when it comes to (online) marketing. But what about the things you shouldn’t do? This is an interesting article about the marketing mistakes you should try to avoid. What could seem like a small social media offense to […]

9 marketing mistakes that make you look like a rookie

in Offline Marketing / Online Marketing tagged Marketing Mistakes / Offline Marketing / Online Marketing by atozmarketing

marketing to generation z — Marketing to Generation Z Generation Z is the generation born after the Millennials. Born between the mid or late 1990’s (there is no agreement on the exact range of birth dates) and roughly 2010. They are the next major consumer group, a generation that grew up with internet and smartphones. So how […]

Three Things to Know About Marketing to Generation Z

in Online Marketing tagged Digital Marketing / Generation Z / Online Marketing / Social Media Marketing by atozmarketing