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Online Marketing

Social media lead generation — Why should a business use social media? One of many reasons is because it can be a great way to generate leads. In fact, social media has a higher “lead-to-close” frequency by 100%, in contrast to outbound marketing. This is why we need to further understand strategies for generating leads […]

Social Media Lead Generation – Infographic

in Online Marketing tagged Digital Marketing / Infographic / Online Marketing / Social Media Marketing by atozmarketing

mobile search — While most larger companies have a mobile friendly website by now, smaller businesses often wait a lot longer to move with the latest developments. This goes especially for brick-and-mortar businesses who sometimes underestimate the advantage of having a (mobile friendly) website. The latest data shows that we are now well […]

Marketing In Transit: Selling To Mobile Searchers

in Online Marketing tagged Digital Marketing / Search Engine Optimization (SEO) by atozmarketing

google search engine optimization — Google: everyone knows it and almost everyone uses it. This is an interesting article about the effects of Google and other search engines on the buying process. Both for online businesses and for brick-and-mortar stores it is important to understand not only how Google and other search engines work but […]

How Organic Search Has Transformed The Rules Of Business

in Online Marketing tagged Content Marketing / Digital Marketing / Google / Online Marketing / Search Engine Optimization (SEO) by atozmarketing

Social Media Marketing Strategy — With increasing competition and a growing focus on paid advertising on social media it’s not that easy anymore to stand out and make the most of your social media marketing. This article offers some useful tips for building your influence on social media. Influence on social media can be […]

4 Methods to Build Your Influence on Social Media

in Online Marketing tagged Digital Marketing / Online Marketing / Social Media Marketing by atozmarketing

content optimization — While 5 or 10 years ago most of us only received a handful of emails a day and only read a couple of articles on websites, many of us now spend multiple hours a day going through our email and the latest posts on our favorite websites. Things have changed […]

5 Ways to Optimize Content for Short Attention Spans

in Online Marketing tagged Content Marketing / Online Marketing / User Engagement by atozmarketing

on page optimization - SEO — So by now we know content marketing is important (and if you didn’t know you might want to read some of my previously posted content marketing articles). But how do you create good content? Content that search engines will place high up in their search results and content that potential customers like […]

Guide to Advanced On-Page Topic Targeting for SEO

in Online Marketing tagged Content Marketing / Online Marketing / Search Engine Optimization (SEO) by atozmarketing

online marketing resources — Are you interested in learning more about marketing your business in today’s digital world? Then this extensive list of marketing resources might be very useful for you. From email marketing and content marketing to search engine optimization (SEO), conversion rate optimization (CRO), advertising, social media marketing and more. As […]

50+ Great Marketing Resources

in Online Marketing tagged Content Marketing / Email Marketing / Online Advertising / Online Marketing / Social Media Marketing by atozmarketing

content marketing machine — No matter how large or small your digital marketing campaigns, you need a good content management strategy. This infographic shows you 7 clear, useful steps to build a ‘content marketing machine’ and shows that content marketing should have a process and a workflow. How to Build a Content […]

7 Steps to Build a Content Marketing Machine

in Online Marketing tagged Content Marketing / Digital Marketing / Infographic / Online Marketing by atozmarketing

why blog — Blogging, something done by 19 year old girls who are obsessed with fashion and beauty or guys in their 20’s traveling the world because they are not willing to settle down and start their careers… NO, blogging has long passed that stage (and has proven very effective for many of […]

Stats that Make a Bulletproof Case for Business Blogging

in Online Marketing tagged Blogging / Content Marketing / Online Marketing by atozmarketing

email marketing strategy — Many businesses are struggling with declining response rates to email and that makes them wonder if it’s time to give it up. I would say NO. Email marketing still remains one of the most effective digital marketing tactics for the vast majority of marketers. So how to get email marketing […]

4 Useful Email Marketing Facts

in Online Marketing tagged Email Marketing by atozmarketing

online business success — Every proud business owner wants their online business to succeed and grow. But the online world has become highly competitive and made succeeding online much more difficult than it was 10 years ago. These are a few useful tips to help your online business succeed: 10 Easy Steps to […]

10 Tips for Online Business Success

in Online Marketing tagged Content Marketing / Online Business / Online Marketing by atozmarketing

Social Media Marketing Strategy — Social media has in recent years been one of the best ways for small (and large) businesses to promote their services or products for free to a large audience. But social media such as Facebook and Twitter are aware of that and have changed their strategies: paid campaigns now become […]

The Era of Free Social Media Is at an End

in Online Marketing tagged Online Advertising / Online Marketing / Social Media Marketing by atozmarketing

website user engagement — Getting people to your website is one thing, but then how do you make sure people stay on your website? Users often leave web pages in 10-20 seconds. Engaging your visitors should be your top priority. Engagement is all about maximizing the value of your audience – increasing the frequency they […]

Tactics To Increase User Engagement On Your Website

in Online Marketing / Web Design tagged Online Marketing / User Engagement / Web Design by atozmarketing

Content Marketing plan — Are you not sure yet why you would need a content marketing strategy or not convinced content marketing is really that important? Then you should definitely check out this slideshow with some very interesting statistics about content marketing. 50 Stats You Need to Know About Content Marketing from NewsCred

50 Stats You Need to Know About Content Marketing

in Online Marketing tagged Content Marketing / Marketing Statistics / Online Marketing by atozmarketing

content creation — Good content is essential for your website to be effective. Both for search engines and to engage your visitors. So how do you create content that works for your business? When it comes to content creation, there are a few very important criteria to consider. Your content creation process should […]

Content Creation: The Three Ts

in Online Marketing tagged Content Marketing / Online Marketing by atozmarketing

Instagram for business — Should you use Instagram for your business? Although it might work better for certain types of businesses than for others, there is no getting around it anymore: Instagram is a marketing tool and could help your business. Companies have realized that Instagram is another opportunity to market their products […]

Instagram Best Practices: Using Instagram for Business

in Online Marketing tagged Digital Marketing / Instagram / Online Marketing / Social Media Marketing by atozmarketing

why blog — Adding a blog to your business can be a great way to generate traffic. But how do you make the most of your blog? A blog that’s updated frequently has many different benefits to any website. It’s going to bring you benefits of SEO (because Google wants that fresh content), […]

How To Increase Your Blog Traffic

in Online Marketing tagged Blogging / Content Marketing / Online Marketing by atozmarketing